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Why License An Up and Coming Brand?

Back when my days were filled with managing a licensing portfolio on the inbound side, I spent the vast majority of my time courting well-known licensors with tried-and-true brands. Sales would say: “We need Disney. We need Star Wars. We need the Beatles. We need Coca-Cola. Where are we with the NFL? Major League Baseball?” And this makes sense. Whenever I look around at key retailers, I still see the same big properties and licensors on display that were big […] Read More

New Year, New Licensing Outlook!

We have turned the page on 2020 and are celebrating a new year, a fresh start. It is the time of year we reflect and regroup; we create personal resolutions and set professional goals. Have you considered evaluating your licensing strategy as part of your new year kick off? Take time to make sure you are a great licensing partner. We suggest you conduct a quick assessment. How strong is your Brand Essence (brand attributes, voice, story, values, etc.), is it […] Read More

Atomic Toybox Entertainment to Bring the Tasty Peach Universe to Life

December 16, 2020 Dimensional Branding Group (DBG) is excited to announce a new entertainment partnership between Tasty Peach Studios and Atomic Toybox Entertainment to bring the Tasty Peach Universe to life through entertainment content to be launched on YouTube and various social media platforms. Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their […] Read More

It’s the Connection that Counts – Happy Holidays 2020

While the holidays are traditionally a time of family gatherings: celebrating Hanukkah, Christmas, Kwanza, Festivus, or many other fun December holidays, this year with the limitations of COVID-19, many of us are looking for ways to connect with those around us, virtually or in our own bubble. Historically, we have shared memories and experiences with those we cannot see in person via cards, letters, photos, and gifts. And, while sales of licensed holiday goods tied to such films as The […] Read More

Can Giving Back be Part of Your Brand Essence?

What do TOMS shoes, Bombas socks, Dove skin care, Trades of Hope jewelry and accessories, and Patagonia outdoor clothing have in common? They’ve built a strategy around their brand that incorporates this aspect of giving back that makes an impact. An impact that stirs emotion in their consumers.  Some actually have “buy one, give one” programs, some give a percentage of sales to a cause, some give back by providing jobs in third world countries and some even give back […] Read More

Why Licensing Matters – Creating a Sense of Community & Belonging

One of the reasons I got into licensing was to gain a better understanding of the relationship between brands and people. Along the way, while I have seen plenty of trends come and go, one of the constants throughout my career has been that people buy licensed goods because it gives them a sense of belonging. I have seen this in so many areas of my own life, as well as through others: The genuine excitement displayed between fans of […] Read More

From a Fan’s Perspective – The Impact of Tasty Peach

One of the reasons we love working with Tasty Peach is the way in which they have built a meaningful fan community both online and off. The following is fan Matcha’s experience: Tasty Peach Studios came into my life at the right time. I first heard about TPS through an advertisement of the zombie alpacas on Tumblr. I became even more curious after I saw an unboxing video from Jayneewastaken on YouTube. I was in a dark place at the time and I […] Read More

Until We Meet Again – The Top Ten Larryisms

Larry Seidman’s career journey with DBG which he founded twenty years ago, ended in the spring of this very challenging year. He has begun a new chapter of his career and life. We learned a lot from him over the years and have distilled this into the following Top Ten Larryisms: Be positive. The glass is always half full. Or, leave it half full for later. Except later never comes and dinner’s over and you’ve already paid for that half full […] Read More

Bay Tek Games Acquires Boutique Licensing and Branding Firm Dimensional Branding Group

PULASKI, WISCONSIN, December 7, 2017 – New Acquisition is a Critical Next Step in Bay Tek’s Broad-Based Strategic Evolution to Multi-Platform Entertainment Company. Bay Tek Games (BTG) has acquired the San Francisco Bay Area based boutique licensing and branding firm Dimensional Branding Group (DBG). The acquisition is a significant step in Bay Tek’s  broad-based strategic evolution from designer and manufacturer of amusement games to a multi-platform entertainment company. DBG, which is well positioned in entertainment, interactive and digital brand channels, has […] Read More

Malibu Chooses Isaac Morris Limited for North American Apparel

SAN FRANCISCO, May 11, 2017 – Dimensional Branding Group (DBG), a San Francisco Bay Area brand extension licensing agency and The Absolut Company, global owner of the Malibu brand, are announcing today Isaac Morris Limited (IML) as official apparel licensee for the Malibu brand for North America. The apparel line is set to launch in the third quarter of this year. Elsa Rafen, global brand manager for Malibu, says, “We are thrilled to be partnering with IML to extend the Malibu […] Read More