Services & Processes

Your Strategic Partner in Brand Licensing.

our value:

we act as an extension of your team by leveraging our industry expertise, global network, and tailored approach to unlock new opportunities, amplify your brand, and drive long-term value.

licensing

Licensing and Retail Strategy - Licensing Negotiations - Category Development - Securing Licenses - Product Approvals - Royalty Collection and Tracking

Branding

Brand Strategy - Style Guide Development - Coordinated Product Launches

our background:

history

Founded in 2000, we are a boutique licensing and brand development agency, our hands-on approach will make you feel like we are a part of your team. We provide both licensing in and out services with a focus on entertainment, gaming, and character brands.

client focused

We put the spotlight on our clients and embrace the “creative nerd” in us all. From hot pop-culture brands to nostalgic favorites, fun is at the core of what we do. Let’s work together to bring your brand to the next dimension!

our process:

1. DISCOVERY

IDENTIFY CLIENT OBJECTIVES | CONDUCT MARKET ANALYSIS | DEFINE OPPORTUNITIES

2. STRATEGY

DEVELOP FRAMEWORK AND PLAN | IDENTIFY GOALS AND TACTICS | PINPOINT CATEGORY TARGETS

3. EXECUTION

STRUCTURE AGREEMENTS | NEGOTIATE TERMS | SUPERVISE PRODUCT DEVELOPMENT

4. MANAGEMENT

MANAGE DELIVERABLES | OVERSEE CONTRACT COMPLIANCE | REPORT RESULTS AND ROYALTIES

our community:

we are a division of arcade leader, bay tek entertainment inc.

The Amusement Products and Services Division encompasses Bay Tek Entertainment and Dimensional Branding Group. These companies cover all things amusement and entertainment, from redemption arcade games to toys, apparel, games, and an app to bring home prizes won in family entertainment centers and digital games worldwide. Dimensional Branding Group is the brand extension and licensing company that manages inbound and outbound licensing for Bay Tek Entertainment while managing a select group of clients in the amusement, entertainment, and character space.

A village company

We are part of The Village Companies, a multi-faceted group of organizations under the same ownership that believes that together we do great things. Our Village encompasses and owns a diverse group of various companies in three complementary competencies; manufacturing, innovation, and community service. Combining each of these market focuses allows us to have a unique perspective and group of resources to develop innovative solutions, products, and experiences that few others can even dream of offering.

To that end, these are the four guiding principles we live by:

To work with people we love and care about.
To create opportunities for the people we love and care about.
To make a difference in the lives of our customers and suppliers.
To run successful businesses so we can give back to the communities we live in and work in.