Blog

Category: General

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Skee-Ball’s Hometown Honors the Brand

In 2016, Bay Tek purchased Skee-Ball, Inc and moved the manufacturing of Skee-Ball lanes from the East Coast to the heart of the Midwest in Pulaski, Wisconsin, home of Bay Tek Entertainment.  The pride this small town has as home of Bay Tek and the renowned Skee-Ball brand was elevated on Friday April 16, 2021 when The Village of Pulaski Board of Directors and Village President, Reed Woodward unanimously approved a proclamation to change the town’s name from Pulaski to […] Read More

Introducing ZU Tiles

A brand new game brought to you by ZU Studios, headed by Josh Bakken, ZU Tiles: Hime is a strategic tile placement game based loosely on the creatures of the Chinese Zodiac. Players choose a creature (or creatures) to build customized decks around in order to out think and out play their opponent(s). Players earn points by creating patterns of “compatible squares” using creatures or by battling and capturing opposing creatures. The first player to 12 points wins! Think Collectable Card Game […] Read More

Introducing Cryptid Cafe

Introducing our newest client, Squatchy Games! Designed by a father son duo, Cryptid Cafe is a light strategy game that introduces you to the vast world of cryptids from all around the world – the cultures and countries from which they came. A short description of the game: You are a lead server at the Cryptid Cafe, a Sasquatch-owned restaurant packed with legendary creatures from all over the world. Gather food. Fill orders. Earn the most tips and be crowned, dare we say, […] Read More

For the Love of Brands (and Your Customers)

As a brand building agency, we are often sought out to help people launch their brands. Before we even get started with that, we seek to understand: Who is the consumer? Where do they shop and hang out? Where will they be introduced to your brand? What do they buy? How will they discover your brand? I know, that’s not the 4c’s and 3p’s, but a brand isn’t so much a business or a product, but a story. And when […] Read More

Treat Your Trademark as an Asset

When building a brand, managing your trademark properly is the key to ensuring its value and longevity. Like other business assets,  the development of a strategy and protection plan will allow you to nurture the growth of your brand and increase the value of your trademark. Trademarks are fairly inexpensive to register and renew, provided that you continue to actively use them and manage them properly.  For example, the Skee-Ball® trademark we represent has been registered since 1929! If you […] Read More

EastPoint Sports to Bring Skee-Ball and Pop-A-Shot to the Sporting Goods Aisle

Dimensional Branding Group (DBG) is excited to announce two new licensing agreements with EastPoint Sports. The home recreational expert will be bringing both the Pop-A-Shot and Skee-Ball brands to the sporting goods aisle. Based in Succasunna, New Jersey, EastPoint is a developer, importer, and marketer of indoor and outdoor recreational sporting goods.  With an office in Shanghai, China and 3PL facilities in California, Georgia, and Ontario, Canada, the Company sells through most major retail and e-commerce channels. With their expertise […] Read More

Tasty Peach & Great Eastern Entertainment

Dimensional Branding Group (DBG) is excited to announce a new Tasty Peach licensee: Great Eastern. Great Eastern will augment the current Tasty Peach line with stationery, electronic accessories, socks, beanies, and more. Originally founded in 2007, Tasty Peach is making a hard world a little softer, with a universe of adorable kawaii style characters and a story of inclusivity. Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions. Originally launched at retail in Hot […] Read More

Pop-A-Shot Adds Harlem Globetrotters to Their Game Lineup

Dimensional Branding Group (DBG) is excited to announce a new entertainment partnership between Pop-A-Shot and the Harlem Globetrotters to bring the fun of the iconic and beloved Globetrotters into homes nationwide with the original Pop-A-Shot hoops game. Pop-A-Shot created the original arcade basketball game in 1981, subsequently introducing electronic scoreboards, dual shot versions, infrared scoring, and steel frame before entering the home market where the brand flourished. Their current licensed games include NCAA teams from UCLA to University of Texas. […] Read More

Pop-A-Shot Launches into 2021 with an NBA Partnership

Peoria, Illinois, January 2021 Pop-A-Shot, creator of the Original Arcade Basketball Game, has launched a line of officially-licensed NBA games. Fans can now play their favorite home basketball game in their favorite NBA team’s colors. “We’re very excited to have the opportunity to partner with the NBA,” said Pop-A-Shot CEO Tony Stucker. “Offering officially-licensed NBA games has been a goal since we purchased the company.” Pop-A-Shot’s best-selling game, the Home Dual Shot, is now available with unique designs for all […] Read More

Classic King Kong Model Kits

Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a new agreement between DeVito Artworks and Atlantis Toy and Hobby to bring the original 1960’s King Kong model kits back to a new generation of fans. For over two decades King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences all around […] Read More