Author: Claire Westlund

Licensing Expo 2024 Recap

The energy at this year’s Licensing Expo was nothing short of incredible! Debuting a new client and revamping our booth to feature a fresh apparel collection were definite highlights. Throughout our conversations with manufacturers and licensees, we noticed a strong emphasis on retro gaming and brands inspired by childhood favorites. While this has been a trend for several years, the revival of older brands following successful licensing and marketing plans was particularly evident this year. Our main focus at the […] Read More

Pop-A-Shot Teams Up with Streaker Sports for Slam-Dunk Apparel Collection

Pop-A-Shot, the iconic arcade basketball game, teams up with Streaker Sports to launch an exclusive apparel collection this spring. Spearheaded by licensing agent Dimensional Branding Group, the collaboration brings together the nostalgic Pop-A-Shot branding with Streaker Sports’ flair for vintage-inspired designs. Established in 1981, Pop-A-Shot has been a fan favorite as the original basketball arcade game. Among notable partnerships with the NCAA, NBA, and popular YouTube creators, Pop-A-Shot has become synonymous with basketball enthusiasts of all ages. “We’re excited to […] Read More

Bay Tek Entertainment Levels Up with Arcade Legend

In collaboration with ArcadeXR, Bay Tek Entertainment continues to extend its reach to the virtual reality (VR) space through Arcade Legend. Within the past year, Arcade Legend successfully launched two DLC packs dedicated to Bay Tek Entertainment games. The first featured Skee-Ball, including the classic Skee-ball along with two additional modern versions. The second DLC pack included arcade staples, Sink It, Quik Drop, and Big Bass Wheel We are thrilled to announce that Arcade Legend rolled out the highly anticipated […] Read More

Introducing: Sad Nuggie

We are thrilled to announce our newest client, Sad Nuggie! Meet Sad Nuggie. Sad Nuggie is the beloved chicken nugget that brings smiles and laughter to people around the globe through comics, memes, and exclusive products. Known for his relatable personality and adaptability, Nuggie may be stressed and a little depressed, but that doesn’t keep him from trying his best and making others smile! Founded in August of 2022, Sad Nuggie has rapidly built a strong social media presence, amassing […] Read More

Beyond Deals: Crafting Transformative Relationships in Brand Licensing

It’s coming up on two years since I joined the world of brand licensing. Coming from a background rooted in non-profit and political work, the transition into this dynamic industry presented its own set of challenges and opportunities. Thankfully, my experiences in navigating those not-so-fun conversations, negotiating various terms, and advocating passionately for causes have undoubtedly shaped my approach to building relationships in driving collaborations. A majority of my pop-undergraduate career was during the pandemic learning to navigate those “uncertain […] Read More

Keepin’ the Good Times Rollin’: Skee-Ball Inducted Into AAMA Hall of Fame

Skee-Ball, the classic arcade game, has been inducted into the American Amusement Machine Association’s new Amusement Industry Hall of Fame in recognition of its enduring popularity and iconic game play. As one of the oldest arcade games in today’s market, Skee-Ball was first introduced in 1908 beginning on the Jersey Boardwalk, but quickly became a staple of arcades, amusement parks, and carnivals across the United States. Over the years, Skee-Ball has remained a beloved fixture of the arcade scene, with […] Read More

Skee-Ball and Pop-A-Shot are Raising the Stakes

Dimensional Branding Group is excited to announce two new deals between Design Works Gaming and Skee-Ball and Pop-A-Shot. Since 2005, Design Works Gaming quickly became a leader in online casino gaming with their unique LuckyTap™ titles, as well as traditional Vegas-style slots. DWG has been nominated in two categories at the SBC gambling Awards North America for Casino Supplier of the Year and Social Gaming Operator of the Year. Additionally, one of their top LuckyTap™ games won Most Innovative Online […] Read More

Skee-Ball x Flybar

Taking this past holiday season by storm, Dimensional Branding Group is very excited to share that the Skee-Ball x FlyBar partnership is officially in stores! Showcased on the Today show as one of the hottest toys in 2022, the Skee-Ball and Flybar partnership is bringing the fun of Skee-Ball right to your home. A Target exclusive, the inflatable Skee-Ball game features Flybar’s innovative design and Skee-Ball’s classic gameplay, providing a fun and interactive experience for players of all ages. With its […] Read More

Inked Gaming x Tasty Peach

  Dimensional Branding Group is eager to announce a new licensing deal between Tasty Peach Studios and Inked Gaming. Tasty Peach is a collection of Kawaii-inspired artwork, skillfully created and drawn by founder, Riss Hodgson. As a Twitch Streamer and avid gamer, Riss is no stranger to well-coordinated gaming setups and we are looking forward to seeing her community add these loveable designs to their collection. Based out of Oregon, Inked Gaming has quickly become a large supplier of gaming […] Read More

That’s a Wrap! Recapping 2022 Expos

From attending our first Brand Licensing Europe across the pond to TwitchCon in San Diego, the past couple of months have been full of networking, trend spotting, and educational opportunities for DBG. “It can be difficult to understand the huge impact that licensing has in nearly everything we see as a consumer. These shows bring to light how important it is to be up to date on the latest trends and allows us to make meaningful connections face to face.” […] Read More