Author: Andrew Neerdaels

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Treat Your Trademark as an Asset

When building a brand, managing your trademark properly is the key to ensuring its value and longevity. Like other business assets,  the development of a strategy and protection plan will allow you to nurture the growth of your brand and increase the value of your trademark. Trademarks are fairly inexpensive to register and renew, provided that you continue to actively use them and manage them properly.  For example, the Skee-Ball® trademark we represent has been registered since 1929! If you […] Read More

EastPoint Sports to Bring Skee-Ball and Pop-A-Shot to the Sporting Goods Aisle

Dimensional Branding Group (DBG) is excited to announce two new licensing agreements with EastPoint Sports. The home recreational expert will be bringing both the Pop-A-Shot and Skee-Ball brands to the sporting goods aisle. Based in Succasunna, New Jersey, EastPoint is a developer, importer, and marketer of indoor and outdoor recreational sporting goods.  With an office in Shanghai, China and 3PL facilities in California, Georgia, and Ontario, Canada, the Company sells through most major retail and e-commerce channels. With their expertise […] Read More

Tasty Peach & Great Eastern Entertainment

Dimensional Branding Group (DBG) is excited to announce a new Tasty Peach licensee: Great Eastern. Great Eastern will augment the current Tasty Peach line with stationery, electronic accessories, socks, beanies, and more. Originally founded in 2007, Tasty Peach is making a hard world a little softer, with a universe of adorable kawaii style characters and a story of inclusivity. Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions. Originally launched at retail in Hot […] Read More

Pop-A-Shot Adds Harlem Globetrotters to Their Game Lineup

Dimensional Branding Group (DBG) is excited to announce a new entertainment partnership between Pop-A-Shot and the Harlem Globetrotters to bring the fun of the iconic and beloved Globetrotters into homes nationwide with the original Pop-A-Shot hoops game. Pop-A-Shot created the original arcade basketball game in 1981, subsequently introducing electronic scoreboards, dual shot versions, infrared scoring, and steel frame before entering the home market where the brand flourished. Their current licensed games include NCAA teams from UCLA to University of Texas. […] Read More

Pop-A-Shot Launches into 2021 with an NBA Partnership

Peoria, Illinois, January 2021 Pop-A-Shot, creator of the Original Arcade Basketball Game, has launched a line of officially-licensed NBA games. Fans can now play their favorite home basketball game in their favorite NBA team’s colors. “We’re very excited to have the opportunity to partner with the NBA,” said Pop-A-Shot CEO Tony Stucker. “Offering officially-licensed NBA games has been a goal since we purchased the company.” Pop-A-Shot’s best-selling game, the Home Dual Shot, is now available with unique designs for all […] Read More

Classic King Kong Model Kits

Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a new agreement between DeVito Artworks and Atlantis Toy and Hobby to bring the original 1960’s King Kong model kits back to a new generation of fans. For over two decades King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences all around […] Read More

Why License An Up and Coming Brand?

Back when my days were filled with managing a licensing portfolio on the inbound side, I spent the vast majority of my time courting well-known licensors with tried-and-true brands. Sales would say: “We need Disney. We need Star Wars. We need the Beatles. We need Coca-Cola. Where are we with the NFL? Major League Baseball?” And this makes sense. Whenever I look around at key retailers, I still see the same big properties and licensors on display that were big […] Read More

New Year, New Licensing Outlook!

We have turned the page on 2020 and are celebrating a new year, a fresh start. It is the time of year we reflect and regroup; we create personal resolutions and set professional goals. Have you considered evaluating your licensing strategy as part of your new year kick off? Take time to make sure you are a great licensing partner. We suggest you conduct a quick assessment. How strong is your Brand Essence (brand attributes, voice, story, values, etc.), is it […] Read More

Atomic Toybox Entertainment to Bring the Tasty Peach Universe to Life

December 16, 2020 Dimensional Branding Group (DBG) is excited to announce a new entertainment partnership between Tasty Peach Studios and Atomic Toybox Entertainment to bring the Tasty Peach Universe to life through entertainment content to be launched on YouTube and various social media platforms. Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their […] Read More

It’s the Connection that Counts – Happy Holidays 2020

While the holidays are traditionally a time of family gatherings: celebrating Hanukkah, Christmas, Kwanza, Festivus, or many other fun December holidays, this year with the limitations of COVID-19, many of us are looking for ways to connect with those around us, virtually or in our own bubble. Historically, we have shared memories and experiences with those we cannot see in person via cards, letters, photos, and gifts. And, while sales of licensed holiday goods tied to such films as The […] Read More