Monthly Archive: March 2021

Treat Your Trademark as an Asset

When building a brand, managing your trademark properly is the key to ensuring its value and longevity. Like other business assets,  the development of a strategy and protection plan will allow you to nurture the growth of your brand and increase the value of your trademark. Trademarks are fairly inexpensive to register and renew, provided that you continue to actively use them and manage them properly.  For example, the Skee-Ball® trademark we represent has been registered since 1929! If you […] Read More