EastPoint Sports to Bring Skee-Ball and Pop-A-Shot to the Sporting Goods Aisle

Posted on February 17, 2021 by
Posted in General

Dimensional Branding Group (DBG) is excited to announce two new licensing agreements with EastPoint Sports. The home recreational expert will be bringing both the Pop-A-Shot and Skee-Ball brands to the sporting goods aisle.

Based in Succasunna, New Jersey, EastPoint is a developer, importer, and marketer of indoor and outdoor recreational sporting goods.  With an office in Shanghai, China and 3PL facilities in California, Georgia, and Ontario, Canada, the Company sells through most major retail and e-commerce channels. With their expertise in the sporting goods market, they will be able to bring both brands to backyards and basements nationwide.

Created in 1908, Skee-Ball® is the one and only original alley roller brand, manufactured by Bay Tek Entertainment. The brand stands for authenticity, camaraderie, and simplicity and loves bringing people together. Skee-Ball’s growing licensee roster includes Trau & Loevner, Buffalo Games, Super Impulse, Basic Fun, Alchemy 3, Ocean Media, Running Press, and Gameco.

Pop-A-Shot created the original arcade basketball game in 1981, subsequently introducing electronic scoreboards, dual shot versions, infrared scoring, and steel frame before entering the home market where the brand flourished. Their current licensed games include NCAA teams from UCLA to University of Texas. Their current licensee partners include Super Impulse, Basic Fun, Alchemy 3, and Trau & Loevner.

“We are excited to work with EastPoint to bring some great Skee-Ball® product to market. Both Skee-Ball® and EastPoint’s products provide fun and joy so it is the perfect combo!”, states Mathew Deith, Director of Bay Tek Entertainment.

Tony Stucker, owner of Pop-A-Shot, LLC. “We are very excited to partner with EastPoint Sports to bring exciting products to the sporting goods aisle.”

Ben Taylor, EastPoint Sports “We couldn’t be more excited about our new partnership with Skee-Ball and Pop-A-Shot.  The power and brand affinity that both of these brands possess, coupled with our expertise in the Casual Sporting Goods category will allow us to bring amazing innovation to the marketplace and excite consumers across North America for years to come. “

Both Pop-A-Shot and Skee-Ball® products by EastPoint are targeted for this coming holiday season.

Bay Tek Entertainment, Inc. was founded in 1977 and is a family owned and operated business that is driven to provide fun and profit through innovative entertainment products and services. The company purchased Skee-Ball, Inc. in 2016 becoming the rights owner for the Skee-Ball brand.

Dimensional Branding Group (DBG) is a brand extension agency focusing on brand licensing and business development, bringing unique, fun properties to life with entertainment, toys, games, and a wide variety of merchandise geared to please core audiences and new fans alike.

EastPoint Sports Ltd., LLC design and deliver home recreational products that offer the best price-value relationship in the industry. Its talented and creative team is unmatched in their experience.  They take great pride in their products, and at the end of they day, are proud to share them with family, friends, and consumers because they represent quality, innovation, value and fun.

Pop-A-Shot Enterprise, LLC has founded in 2016 when the company purchased the rights from original owner and longtime college basketball coach, Ken Cochran.  They are currently based in Peoria, IL where many product innovations and marketing strategies are taking place.

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