Monthly Archive: January 2021

New Year, New Licensing Outlook!

We have turned the page on 2020 and are celebrating a new year, a fresh start. It is the time of year we reflect and regroup; we create personal resolutions and set professional goals. Have you considered evaluating your licensing strategy as part of your new year kick off? Take time to make sure you are a great licensing partner. We suggest you conduct a quick assessment. How strong is your Brand Essence (brand attributes, voice, story, values, etc.), is it […] Read More