Once upon a time I was a newbie to the world of licensing. My eyes had just barely started to open to the wonders of agreements. Along the way I had signed away rights I probably should have held onto, knowingly or unknowingly. Though I had always read agreements, I rarely thought about negotiating the terms. In fact, I generally believed I was not in a position to negotiate them until I started my licensing career. And there I was, […] Read More
DBG is delighted to announce a new licensing agreement with Tasty Peach and What’s Your Passion Jewelry. This agreement will turn the universe of Tasty Peach characters into stunning fine jewelry, pins, and ornaments. Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, […] Read More
NFTs are here and they will not be going away any time soon. By now I’m sure you have some rough idea what they are and, if you are like me, are still in disbelief that JPGs are selling for millions of dollars. Is that all NFTs are? This is the question that has been nagging at me ever since watching License Global’s WTF NFT with speakers Trevor George, Zach Bruch, Cuy Sheffield, and Gary Vaynerchuk. Gary was the one […] Read More
Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a deal between DeVito Artworks and NFTNT, a Webbed Sphere brand, to bring digital trading card NFT’s to the Wax platform. For over two decades, King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences around the world, Kong became an instant cultural […] Read More
I met Sandra Arcan when I reached out seeking a licensing agency for EMEA to represent Tasty Peach. It was one of those lucky emails I sent out to an agency that I was certain was the right fit, given their representation of various gaming properties and the many cool collaborations they had done. I have been thoroughly impressed with her along with her agency, Bits + Pixels and am proud to have them on the Tasty Peach team. How […] Read More
Since I started my career in licensing, specifically in apparel, the 80s have almost never gone away, though we’ve had glimpses of 90s retro here and there as generations move into adulthood and are able to shop for themselves. To me it’s ironic to see articles about the 80’s coming back when I’m pretty sure they never fully left us. I look around and see spandex leggings everywhere, even though maybe I don’t see legwarmers as much. I see neon […] Read More
Retro branding/marketing is back and hotter than ever, in particular, the 80’s/90’s Digital Retro Style also known as “Retro Wave” is here and thriving. In honor of the start of the school year, the term for this style of marketing is called “nostalgia marketing.” The goal of nostalgia marketing is to invoke a sense of familiarity, connection, and comfort. I can’t imagine a more perfect time than the pandemic to try to capture those feelings. Take a look around and […] Read More
One of the first top level executives I remember meeting in the licensing world was Deena Boykin. It was probably the second time I had visited New York in my first licensing role at Mighty Fine. Though I can’t recall what property we were going after, it was my first time visiting Cartoon Network onsite and meeting with their team. When Deena joined our meeting, I felt honored to be in her presence. She was everything I aspired to be. […] Read More
Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a deal between DeVito Artworks and Dynamite Entertainment to bring a new line of King Kong comics and board games to fans worldwide. For over two decades, King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences all around the world, Kong became […] Read More
Dimensional Branding Group is excited to announce the latest addition to their team, Andrew Neerdaels, Licensing Coordinator. A recent graduate of University of Minnesota Duluth, Andrew joins with three years of experience in digital marketing and sales. Prior to that, he spent 4 years as a production assistant at Launch Photography, Film and Video Inc. Andrew started at the Village Companies one year ago, working with sister companies Maverick, Coex, and MCL providing business development and marketing support. Morgan Ward, Licensing Director, says “We’re absolutely thrilled to […] Read More