Monthly Archive: August 2021

Did the 80’s Ever Go Away?

Since I started my career in licensing, specifically in apparel, the 80s have almost never gone away, though we’ve had glimpses of 90s retro here and there as generations move into adulthood and are able to shop for themselves. To me it’s ironic to see articles about the 80’s coming back when I’m pretty sure they never fully left us. I look around and see spandex leggings everywhere, even though maybe I don’t see legwarmers as much. I see neon […] Read More

Blast From the Past: Retro Wave

Retro branding/marketing is back and hotter than ever, in particular, the  80’s/90’s Digital Retro Style also known as “Retro Wave” is here and thriving.  In honor of the start of the school year, the term for this style of marketing is called “nostalgia marketing.”  The goal of nostalgia marketing is to invoke a sense of familiarity, connection, and comfort. I can’t imagine a more perfect time than the pandemic to try to capture those feelings. Take a look around and […] Read More

It’s Who You Know: Women In Licensing featuring Deena Boykin

One of the first top level executives I remember meeting in the licensing world was Deena Boykin. It was probably the second time I had visited New York in my first licensing role at Mighty Fine. Though I can’t recall what property we were going after, it was my first time visiting Cartoon Network onsite and meeting with their team. When Deena joined our meeting, I felt honored to be in her presence. She was everything I aspired to be. […] Read More

King Kong of Skull Island adds Dynamite Entertainment as Games & Comics Licensee

Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a deal between DeVito Artworks and Dynamite Entertainment to bring a new line of King Kong comics and board games to fans worldwide. For over two decades, King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences all around the world, Kong became […] Read More