Pyramid International to Launch Tasty Peach in Europe; Add Categories to US Collection
Posted in General
Dimensional Branding Group (DBG) and Bits + Pixels are thrilled to announce the addition of Pyramid International as a Tasty Peach licensee for Europe and the United States.
The deal marks the official global expansion kick-off, with categories including apparel, homewares, apparel, and stationery scheduled to launch in Europe as early as Q4 this year. In addition, they will be adding onto the current product mix in the United States with wall art and doormats.
Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, A&A Global, and Great Eastern Entertainment.
Treavor Hodgson, President Tasty Peach Studios is happy to see the brand expanding into Europe, “We’ve had a fan base overseas for some time, but haven’t had the bandwidth to nurture that following, especially since COVID. We’re excited to watch the brand grow globally, especially knowing the joy that this will bring to long-time fans.”
“We’re so thrilled to be partnering with Pyramid International on Tasty Peach. They very quickly understood and were excited by the brand proposition and are extremely well placed to create new collections which will delight existing fans but will also appeal to a whole host of newcomers to the Tasty Peach community!” Sandra Arcan, Bits + Pixels.
Pyramid International’s Licensing Director, Mordy Benaiah said: “We are truly thrilled to embark on this new relationship as a Tasty Peach licensee and we welcome them to the Pyramid family. We are looking forward to launching a diverse range of products including wall art, apparel, hydration and stationery. Brands like Tasty Peach are huge news at the moment, and experience tells us it will be a great success story in Europe.”
Pyramid International was established almost thirty years ago in 1992. What started as a small UK business selling posters has grown into a hugely successful multinational organization.
Licensing runs through Pyramid’s DNA and is a driving force in continually strengthening its existing relationships with global brands and partners, representing a multitude of the world’s biggest licences and properties. The Company’s unrivalled range of merchandise includes posters and wall art, stationery, printed mugs, hydration, apparel, branded merchandise and Giftware.
With its finger firmly on the pulse, the Company is always striving to identify the next big license and bring it to market quickly in order to drive sales and satisfy customer demand.
Bits + Pixels was founded by Sandra Arcan and Su-Yina Farmer – gaming enthusiasts with a combined 35+ years of experience in licensing, retail, marketing, collaborations, and promotions. Their other clients include Bungie, Wargaming Group, and Re-Logic.
DBG is a brand extension agency focusing on brand licensing and business development, bringing unique, fun properties to life with entertainment, toys, games, and a wide variety of merchandise geared to please core audiences and new fans alike. Their other clients include King Kong of Skull Island, Skee-Ball, Pop-A-Shot, ZU Tiles, and the soon to be launched Cryptid Café.
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