Blog

Author: Andrew Neerdaels

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New Collaboration with Inked Gaming and ZU Studios

  Dimensional Branding Group is incredibly excited to announce a new licensing deal between ZU Studios and Inked Gaming. ZU Studios is based out of California and headed by Josh Bakken. Their increasingly popular game ZU Tiles: Hime is a strategic tile-placement game based loosely on the creatures of the Chinese Zodiac. Think Collectable Card Game meets Dominoes but with stunning anime-inspired art and super fun tile interactions. “Working with ZU Studios, we have had the privilege to see their […] Read More

It’s Who You Know: Women In Licensing featuring Robin Sayetta

I first met Robin when she was out on her own representing French Bull and the New York Botanical Garden. I really wanted to work with her at the time, but neither was a good fit for the roster back then at either Mighty Fine or Junk Food Clothing. Now that she’s at MoMA, I’ve still yet to do a deal, but I’ve bought plenty of items as a consumer. And, I still hope to come up with something or […] Read More

Oh, the Scandalous Aughts

In the mid-2000s, newly married and a first-time home buyer, I lived at the corner of Laurel and Selma, right down the street from one of the most exclusive night clubs – Hyde. These were the days when Lindsay Lohan, Paris Hilton, and Nicole Ritchie were seen in all of the key celebrity magazines: Star, People, Vanity Fair. These were the days of hard partying in the Hollywood Hills and rehab, punctuated by the Britney Spears meltdown. Finally, it all […] Read More

Introducing LAI

Here at Dimensional Branding Group, we are stoked to introduce our newest client LAI Games! In a quote from Tabor the VP of Marketing for LAI “We’ve been approached to license our IP in the past, but our core focus on arcade game development and sales kept us from pursuing projects due to the time involved in managing those opportunities.  We are so excited to have DBG represent us to expand the LAI Games brand into the consumer market.” The […] Read More

To keep it light and fluffy this month we want to share our Top 10 Favorite Holiday Brands

Happy HolIDAYS! The holidays are a time for getting together with family and friends – expressing gratitude, quality time, food, and more food. In the spirit of this holiday, we want to thank all of our friends, connections, acquaintances, and anyone reading this- thank you for being a part of our community and safe travels this holiday season! our Top 10 Favorite holiday Brands   Butterball Turkey https://www.butterball.com/ In my opinion, we do not see enough butterball-licensed products. This iconic […] Read More

Pyramid International to Launch Tasty Peach in Europe; Add Categories to US Collection

Dimensional Branding Group (DBG) and Bits + Pixels are thrilled to announce the addition of Pyramid International as a Tasty Peach licensee for Europe and the United States. The deal marks the official global expansion kick-off, with categories including apparel, homewares, apparel, and stationery scheduled to launch in Europe as early as Q4 this year. In addition, they will be adding onto the current product mix in the United States with wall art and doormats. Originally founded in 2007, Tasty […] Read More

Spooky Marketing Tactics and Tech

There have been some amazing technological developments celebrated by everyone over the last few years. On the flip side, there are some cutting-edge technologies being implemented today that we don’t hear about (probably intentionally). In honor of spooky season, I’m going to share with you some not-so-well-known creepy tactics of marketing. We have all experienced a moment of “WTF” when an advertisement for a product you talked about earlier that day shows up as you scroll through your phone. That […] Read More

The Horror: Clauses from Non-Negotiable Agreements

Once upon a time I was a newbie to the world of licensing. My eyes had just barely started to open to the wonders of agreements. Along the way I had signed away rights I probably should have held onto, knowingly or unknowingly. Though I had always read agreements, I rarely thought about negotiating the terms. In fact, I generally believed I was not in a position to negotiate them  until I started my licensing career. And there I was, […] Read More

What’s Your Passion Fine Jewelry to Work with Tasty Peach

DBG is delighted to announce a new licensing agreement with Tasty Peach and What’s Your Passion Jewelry. This agreement will turn the universe of Tasty Peach characters into stunning fine jewelry, pins, and ornaments. Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment, […] Read More

NFTs beyond digital art

NFTs are here and they will not be going away any time soon. By now I’m sure you have some rough idea what they are and, if you are like me, are still in disbelief that JPGs are selling for millions of dollars.  Is that all NFTs are? This is the question that has been nagging at me ever since watching License Global’s WTF NFT with speakers Trevor George, Zach Bruch, Cuy Sheffield, and Gary Vaynerchuk. Gary was the one […] Read More