I met Sandra Arcan when I reached out seeking a licensing agency for EMEA to represent Tasty Peach. It was one of those lucky emails I sent out to an agency that I was certain was the right fit, given their representation of various gaming properties and the many cool collaborations they had done. I have been thoroughly impressed with her along with her agency, Bits + Pixels and am proud to have them on the Tasty Peach team. How […] Read More
Since I started my career in licensing, specifically in apparel, the 80s have almost never gone away, though we’ve had glimpses of 90s retro here and there as generations move into adulthood and are able to shop for themselves. To me it’s ironic to see articles about the 80’s coming back when I’m pretty sure they never fully left us. I look around and see spandex leggings everywhere, even though maybe I don’t see legwarmers as much. I see neon […] Read More
Retro branding/marketing is back and hotter than ever, in particular, the 80’s/90’s Digital Retro Style also known as “Retro Wave” is here and thriving. In honor of the start of the school year, the term for this style of marketing is called “nostalgia marketing.” The goal of nostalgia marketing is to invoke a sense of familiarity, connection, and comfort. I can’t imagine a more perfect time than the pandemic to try to capture those feelings. Take a look around and […] Read More
One of the first top level executives I remember meeting in the licensing world was Deena Boykin. It was probably the second time I had visited New York in my first licensing role at Mighty Fine. Though I can’t recall what property we were going after, it was my first time visiting Cartoon Network onsite and meeting with their team. When Deena joined our meeting, I felt honored to be in her presence. She was everything I aspired to be. […] Read More
Dimensional Branding Group (DBG) and World Builder Entertainment are excited to announce a deal between DeVito Artworks and Dynamite Entertainment to bring a new line of King Kong comics and board games to fans worldwide. For over two decades, King Kong creator Merian C. Cooper and DeVito Artworks’ KING KONG OF SKULL ISLAND property has offered the most comprehensive King Kong Universe ever created. More than just the first giant monster to thrill audiences all around the world, Kong became […] Read More
Dimensional Branding Group is excited to announce the latest addition to their team, Andrew Neerdaels, Licensing Coordinator. A recent graduate of University of Minnesota Duluth, Andrew joins with three years of experience in digital marketing and sales. Prior to that, he spent 4 years as a production assistant at Launch Photography, Film and Video Inc. Andrew started at the Village Companies one year ago, working with sister companies Maverick, Coex, and MCL providing business development and marketing support. Morgan Ward, Licensing Director, says “We’re absolutely thrilled to […] Read More
I amazes me how many people in licensing I have met at licensing events without ever having our paths cross in terms of deal making. This might be one of the greatest things about licensing to me. We all know each other. We’re always looking for ways to work together. Anita Castellar is one of those people for me. One day, I hope we will get to do a deal together or work on something collaboratively. In the meantime, I […] Read More
Dimensional Branding Group is pleased to announce that Tasty Peach Studios has brought in Kit Watson as writing partner to launch the Necronomicorns universe in a series of graphic novellas. A complement to Tasty Peach, Necrononicorns is a universe in which some days are not so magical; some days simply suck. The Necronomicorns universe is a space in which all can simply be themselves, embrace their own darkness – wrapping up their rage in love and acceptance. Ryan Zanfei “ […] Read More
We have all been exposed to great leaders, good leaders, poor leaders and even terrible leaders. It is easy to judge how others behave, react and lead people in and outside of work environments, especially those who have titles or positions that imply leadership. We can get caught up in hierarchy, chain of command, and titles. We are all guilty of spending too much energy on being frustrated with our “leaders”. Whether it’s someone on an executive team at work, […] Read More
Since I was a little girl, I was fascinated with brands and the experiences they represented, whether it was the woman falling backwards into a pool of water in the Nestea Plunge ad or any of the powerful looking women in fashion ads. As I grew older, though I recognized that the power of brands wasn’t always a good thing, I did note that as a consumer, I was drawn to them, and wanted to step into their world. Licensing […] Read More