Blog

Pumpkin Spice and Everything Nuggie, Fans Fall for First Sad Nuggie Store Opening

The Sad Nuggie craze reached new heights this weekend as Ryan Thompson and Rowan Carter, the creative minds behind our favorite chicken nugget, opened the first-ever Sad Nuggie storefront in Strathroy, Ontario. Hundreds of fans crowded the shop to celebrate the grand opening, eager to explore the unique theme the Sad Nuggie team created. Fans embraced the fall spirit at the Nuggie-themed pumpkin patch, where they could pick out their own Nuggie pumpkins for an Instagram-worthy photo shoot. The Sad […] Read More

Dimensional Branding Group and Everi Holdings Unveil Pop-A-Shot and Skee-Ball Branded Slot Games

Dimensional Brand Group (DBG), a leading boutique licensing agency, has brokered a licensing deal with Everi Holdings Inc. (Everi), a premier provider of land-based and digital casino gaming content and products, to bring the iconic Skee-Ball and Pop-A-Shot brands to casino floors. Both brands will be featured in a new three-reel mechanical slot machine, set to debut at the 2024 Global Gaming Expo in October at Everi’s booth #1150. “The collaboration with Everi has been a great opportunity to bring […] Read More

Licensing Expo 2024 Recap

The energy at this year’s Licensing Expo was nothing short of incredible! Debuting a new client and revamping our booth to feature a fresh apparel collection were definite highlights. Throughout our conversations with manufacturers and licensees, we noticed a strong emphasis on retro gaming and brands inspired by childhood favorites. While this has been a trend for several years, the revival of older brands following successful licensing and marketing plans was particularly evident this year. Our main focus at the […] Read More

Pop-A-Shot Teams Up with Streaker Sports for Slam-Dunk Apparel Collection

Pop-A-Shot, the iconic arcade basketball game, teams up with Streaker Sports to launch an exclusive apparel collection this spring. Spearheaded by licensing agent Dimensional Branding Group, the collaboration brings together the nostalgic Pop-A-Shot branding with Streaker Sports’ flair for vintage-inspired designs. Established in 1981, Pop-A-Shot has been a fan favorite as the original basketball arcade game. Among notable partnerships with the NCAA, NBA, and popular YouTube creators, Pop-A-Shot has become synonymous with basketball enthusiasts of all ages. “We’re excited to […] Read More

Bay Tek Entertainment Levels Up with Arcade Legend

In collaboration with ArcadeXR, Bay Tek Entertainment continues to extend its reach to the virtual reality (VR) space through Arcade Legend. Within the past year, Arcade Legend successfully launched two DLC packs dedicated to Bay Tek Entertainment games. The first featured Skee-Ball, including the classic Skee-ball along with two additional modern versions. The second DLC pack included arcade staples, Sink It, Quik Drop, and Big Bass Wheel We are thrilled to announce that Arcade Legend rolled out the highly anticipated […] Read More

Introducing: Sad Nuggie

We are thrilled to announce our newest client, Sad Nuggie! Meet Sad Nuggie. Sad Nuggie is the beloved chicken nugget that brings smiles and laughter to people around the globe through comics, memes, and exclusive products. Known for his relatable personality and adaptability, Nuggie may be stressed and a little depressed, but that doesn’t keep him from trying his best and making others smile! Founded in August of 2022, Sad Nuggie has rapidly built a strong social media presence, amassing […] Read More

Beyond Deals: Crafting Transformative Relationships in Brand Licensing

It’s coming up on two years since I joined the world of brand licensing. Coming from a background rooted in non-profit and political work, the transition into this dynamic industry presented its own set of challenges and opportunities. Thankfully, my experiences in navigating those not-so-fun conversations, negotiating various terms, and advocating passionately for causes have undoubtedly shaped my approach to building relationships in driving collaborations. A majority of my pop-undergraduate career was during the pandemic learning to navigate those “uncertain […] Read More