We are thrilled to announce our newest client, Sad Nuggie!

Meet Sad Nuggie. Sad Nuggie is the beloved chicken nugget that brings smiles and laughter to people around the globe through comics, memes, and exclusive products. Known for his relatable personality and adaptability, Nuggie may be stressed and a little depressed, but that doesn’t keep him from trying his best and making others smile! Founded in August of 2022, Sad Nuggie has rapidly built a strong social media presence, amassing a community of over 3 million followers and generating over 1 billion content impressions in 2023 alone.

In a quote from Ryan Thompson, one of the creators behind the brand, “We are thrilled to be joining forces with Dimensional Branding Group to introduce our brand Sad Nuggie to the licensing world! We are eager to explore new and exciting partnerships and collaborations that will not only elevate Sad Nuggie but bring joy to new audiences worldwide.”

In addition to collaborations with pop icon SIA and the creation of a unique ad for Baldur’s Gate 3, Sad Nuggie is dedicated to advocacy, supporting organizations like the Canadian Mental Health Association, UNICEF, and the Trevor Project through fundraisers, product sales, and direct partnerships.

“We couldn’t be more thrilled to represent Sad Nuggie as our latest addition to the Dimensional Branding Group brands. The brand’s authenticity, coupled with its massive social following, opens numerous possibilities for innovative collaborations and partnerships across various categories. At DBG, we thrive on championing brands that have the potential to make a significant impact, and Sad Nuggie embodies that spirit wholeheartedly in its commitment to the community and advocacy efforts. This partnership marks the beginning of an exciting journey, and we couldn’t be more honored to be part of it.”

Sad Nuggie is available for all categories. Stay tuned for updates on this exciting new brand!