Author: Andrew Neerdaels

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Bringing Brands to Life

Since I was a little girl, I was fascinated with brands and the experiences they represented, whether it was the woman falling backwards into a pool of water in the Nestea Plunge ad or any of the powerful looking women in fashion ads. As I grew older, though I recognized that the power of brands wasn’t always a good thing, I did note that as a consumer, I was drawn to them, and wanted to step into their world. Licensing […] Read More

Bringing Skee-Ball to VR with LAI

Dimensional Branding Group (DBG) is excited to announce a new licensing agreement between LAI and Bay Tek Entertainment to bring Skee-Ball into the world of VR. Created in 1908, Skee-Ball® is the one and only original alley roller brand, manufactured by Bay Tek Entertainment. The brand stands for authenticity, camaraderie, and simplicity and loves bringing people together. Skee-Ball’s growing licensee roster includes East Point Sports, Trau & Loevner, Buffalo Games, Super Impulse, Basic Fun, Alchemy 3, Ocean Media, Running Press, […] Read More

Did Someone Say Cookies? Tasty Peach & LNA Designs Enter Into Cookie Cutter Agreement

Dimensional Branding Group (DBG) is excited to announce a new Tasty Peach licensee, who will create and sell cookie cutters on Etsy and their own website. Originally founded in 2007, Tasty Peach is making a hard world a little softer, with a universe of adorable kawaii style characters and a story of inclusivity. Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions. Originally launched at retail in Hot Topic, Piq, and independent comic and […] Read More

It’s Who You Know: Women In Licensing featuring Denise Gomez

Kicking off this new series of articles, one of the first women who came to mind for me was Denise Gomez. Even though our careers barely intersected, our interactions have been memorable. And, of course, she has brought some amazing programs to market across a handful of powerful licensors: National Hockey League, Nickelodeon, and Cartoon Network. How did you find your way into licensing? Given my huge love of entertainment, I was lucky to land an entry-level role in the […] Read More

It’s Not Just About the $$

Not all licensing deals are done for the financial reward.  What!? Yes, that is correct. There are plenty of deals that can and should be done to help expose your brand, increasing its perceived value and longevity. Such deals may increase revenue in your core business, and frequently lead to incremental increases in revenue across your licensed products portfolio. An extremely important benefit of licensing your brand is the increase in market value you get with minimal risk attached to […] Read More

DBG Appoints Bits + Pixels to Represent Tasty Peach in EMEA

May 24, 2021 Dimensional Branding Group (DBG) is excited to announce that Bits + Pixels has been appointed to represent Tasty Peach Studios in Europe, the Middle East, and Africa. Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores nationwide, their licensing program includes partnerships with Aurora, Funko, Goodie Two Sleeves, Bare Tree Media, Atomic Toybox Entertainment,  A&A Global, and […] Read More

Skee-Ball’s Hometown Honors the Brand

In 2016, Bay Tek purchased Skee-Ball, Inc and moved the manufacturing of Skee-Ball lanes from the East Coast to the heart of the Midwest in Pulaski, Wisconsin, home of Bay Tek Entertainment.  The pride this small town has as home of Bay Tek and the renowned Skee-Ball brand was elevated on Friday April 16, 2021 when The Village of Pulaski Board of Directors and Village President, Reed Woodward unanimously approved a proclamation to change the town’s name from Pulaski to […] Read More

Introducing ZU Tiles

A brand new game brought to you by ZU Studios, headed by Josh Bakken, ZU Tiles: Hime is a strategic tile placement game based loosely on the creatures of the Chinese Zodiac. Players choose a creature (or creatures) to build customized decks around in order to out think and out play their opponent(s). Players earn points by creating patterns of “compatible squares” using creatures or by battling and capturing opposing creatures. The first player to 12 points wins! Think Collectable Card Game […] Read More

Introducing Cryptid Cafe

Introducing our newest client, Squatchy Games! Designed by a father son duo, Cryptid Cafe is a light strategy game that introduces you to the vast world of cryptids from all around the world – the cultures and countries from which they came. A short description of the game: You are a lead server at the Cryptid Cafe, a Sasquatch-owned restaurant packed with legendary creatures from all over the world. Gather food. Fill orders. Earn the most tips and be crowned, dare we say, […] Read More

For the Love of Brands (and Your Customers)

As a brand building agency, we are often sought out to help people launch their brands. Before we even get started with that, we seek to understand: Who is the consumer? Where do they shop and hang out? Where will they be introduced to your brand? What do they buy? How will they discover your brand? I know, that’s not the 4c’s and 3p’s, but a brand isn’t so much a business or a product, but a story. And when […] Read More