Daily Archive: June 22, 2021

Bringing Brands to Life

Since I was a little girl, I was fascinated with brands and the experiences they represented, whether it was the woman falling backwards into a pool of water in the Nestea Plunge ad or any of the powerful looking women in fashion ads. As I grew older, though I recognized that the power of brands wasn’t always a good thing, I did note that as a consumer, I was drawn to them, and wanted to step into their world. Licensing […] Read More

Bringing Skee-Ball to VR with LAI

Dimensional Branding Group (DBG) is excited to announce a new licensing agreement between LAI and Bay Tek Entertainment to bring Skee-Ball into the world of VR. Created in 1908, Skee-Ball® is the one and only original alley roller brand, manufactured by Bay Tek Entertainment. The brand stands for authenticity, camaraderie, and simplicity and loves bringing people together. Skee-Ball’s growing licensee roster includes East Point Sports, Trau & Loevner, Buffalo Games, Super Impulse, Basic Fun, Alchemy 3, Ocean Media, Running Press, […] Read More

Did Someone Say Cookies? Tasty Peach & LNA Designs Enter Into Cookie Cutter Agreement

Dimensional Branding Group (DBG) is excited to announce a new Tasty Peach licensee, who will create and sell cookie cutters on Etsy and their own website. Originally founded in 2007, Tasty Peach is making a hard world a little softer, with a universe of adorable kawaii style characters and a story of inclusivity. Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions. Originally launched at retail in Hot Topic, Piq, and independent comic and […] Read More

It’s Who You Know: Women In Licensing featuring Denise Gomez

Kicking off this new series of articles, one of the first women who came to mind for me was Denise Gomez. Even though our careers barely intersected, our interactions have been memorable. And, of course, she has brought some amazing programs to market across a handful of powerful licensors: National Hockey League, Nickelodeon, and Cartoon Network. How did you find your way into licensing? Given my huge love of entertainment, I was lucky to land an entry-level role in the […] Read More