DBG Selected by Phosphor Game Studios as Exclusive Licensing Agency for Revolutionary Game, ‘Horn’ DBG partners with FOG Studios to help extend the Horn brand

Posted on September 11, 2012 by
Posted in Press

SAN FRANCISCO, CA, September 11, 2012 – Dimensional Branding Group (DBG) today announced that it was named the exclusive worldwide licensing agency for Horn, the revolutionary iOS and Android game developed by Phosphor Game Studios. The agreement will be used to create branded merchandise entertainment extensions. As part of the agreement, DBG is partnering with FOG Studio’s, its long-time strategic partner.

Introduced to worldwide acclaim from critics and consumers alike, Horn launched with a Metacritic score of 94, one of the highest in the history of mobile games, and received numerous accolades from industry who called it “one of the year’s biggest and best mobile games,” (IGN); a “mobile masterpiece” (Gamezebo), and “undoubtedly one of the best iPhone games of 2012,” (Tapscape).

Featured by Apple on the AppStore as an Editors’ Choice in 155 countries, Horn’s cross-promotional partners included Zynga, Apple, Google and NVIDIA domestically, and Mobilebus Korea and others internationally, and is ideally positioned to become one of the most enduring gaming franchises of all time.

Larry Seidman, CEO of DBG, says, “DBG is very excited to be representing this paradigm-changing IP and we believe that Horn is an ideal property for brand extension into traditional video game categories such as publishing, toys, games, comics and apparel.”

Adds Ed Dille, founder of FOG Studios, “The opportunity to get onboard with a gaming franchise at inception doesn’t come along often, so we are excited to have DBG, a proven performer in game licensing, developing and managing Phosphor’s licensing partnerships”.

Co-founder of Phosphor Game Studios, Chip Sineni, says, “Since the release of Dark Meadow and especially with the early success of Horn, our fans have been asking us for additional gamer gear and swag. FOG has handled our business development since we were founded, and they have worked successfully with DBG on many other properties, so we are confident in expanding our existing relationship to meet this demand.”

Horn is a revolutionary third-person action adventure game where anyone can fully explore and enjoy a beautiful and engaging console-style world, all controllable by touch gestures. Inspired by the endearing character-based console games, Horn takes the richness of intricate worlds to explore, entertaining characters, thought provoking puzzles, the excitement of combat, and memorable extraordinary situations and makes them accessible for everyone to pick up and play.

The game is loosely based on the Old English tales of King Horn, where you play as a young blacksmith’s apprentice named Horn who wakes up to finds your village and lands overrun by large fantastic, and sometimes humorous, monsters. It is revealed these creatures are actually the people and animals from your village transformed by a curse, and you alone have the power to free them.

About Dimensional Branding Group, LLC: 
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet, among others), Miniclip, Temple Run, Horn, Fight My Monster, Jenga, Skee-Ball, Chronicle Books, Miniclip and its company owned titles, Worst-Case Scenario, Bob’s Space Racers among

About FOG Studios:
FOG Studios is the leading rainmaker in interactive entertainment for over thirty years, having negotiated development and licensing deals for over 6500 games that have generated over $3 Billion dollars. FOG is exclusively retained by a select few of the world’s leading independent game development studios and outsourcing providers to perform all b2b marketing, business development and contract negotiation for their firms. FOG’s boutique roster of clients are routinely sought by publishers and media firms to develop interactive games and applications on all platforms, from mobile to console. FOG also manages a licensing portfolio of interactive rights for brand owners and licensing agencies, handles distribution for developers and publishers, and strategically advices multiple firms in the development of their interactive strategies and publishing plans. For more information, please

About Phosphor Game Studios:
Based in Chicago, Phosphor Games Studio is a top-tier development studio comprised of experienced video game designers with a track record of producing financially successful and critically acclaimed titles across a variety of genres – from hardcore first-person shooters and MMOs to sports and casual games. Dark Meadow, the company’s first mobile game for iOS and Android devices, was a global success with downloads surpassing 1 million.  More information can be found online at, on Facebook or via Twitter @phosphorgames.

Alan Winnikoff
Sayles & Winnikoff Communications
212-725-5200 x111

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