SAN FRANCISCO, CA, September 26, 2012 – Dimensional Branding Group (DBG), a San Francisco bay area brand extension agency specializing in digital brands, and Imangi Studios, the makers of the hugely popular Temple Run app, are announcing the appointment of CafePress Inc. (Nasdaq:PRSS), The World’s Customization EngineTM, as the official licensee for Temple Run’s apparel and online gear store. The store launch is set for early October and will include an offer for a free promotional item for fans.
Larry Seidman, CEO of DBG says, “This is a great opportunity to help create a first of its kind global digital & on-line merchandising template for Temple Run, a trend setting international gaming franchise, with the best print on demand licensee, CafePress Inc. With this partnership, we can provide Temple Run’s avid players new ways to interact with the brand and the game they so enjoy.”
The over 100 million fans who have downloaded Temple Run will now be able to adorn a remarkable selection of gear with their favorite designs featuring evil demon monkeys, cursed idols, or characters like Guy Dangerous, Scarlett Fox and Karma Lee.
“This great selection of official art really works to showcase some of the fantastic near misses and quick demises encountered when playing this extraordinarily addictive app,” says Marc Cowlin, Director of Marketing at CafePress.com. “We think players are really going to respond to the selection of custom designs and gear as it shows off the coolest features and scenes of the game.”
“The pending launch of an official Temple Run store really came out of demand from the fans. People kept asking us where they could buy Temple Run shirts,” says co-creator Keith Shepherd. “We wanted to let our fans show off some of the beautiful art and humor that make Temple Run so great and are happy to fulfill the demand through a fantastic partnership with CafePress.”
About Dimensional Branding Group, LLC:
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet, among others), Miniclip, Temple Run, Horn, Fight My Monster, Jenga, Skee-Ball, Chronicle Books, Miniclip and its company owned titles, Worst-Case Scenario, Bob’s Space Racers among others.www.dimensionalbranding.com
CafePress is The World’s Customization EngineTM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company’s innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress’ portfolio of e-commerce websites include CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com and LogoSportswear.com.
The CafePress logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12183
About Imangi Studios:
Imangi Studios was founded by husband and wife team Keith Shepherd and Natalia Luckyanova in 2008. With the addition of artist Kiril Tchangov in 2009, the three-person studio has developed mega-hit Temple Run, which has been downloaded by 13% of the entire United States population since its release in August 2011. Based in Raleigh, NC, the self-funded, fully independent studio previously developed Harbor Master, geoSpark, Hippo High Dive and Max Adventure for iOS.www.imangistudios.com
Sayles & Winnikoff Communications