It’s coming up on two years since I joined the world of brand licensing. Coming from a background rooted in non-profit and political work, the transition into this dynamic industry presented its own set of challenges and opportunities. Thankfully, my experiences in navigating those not-so-fun conversations, negotiating various terms, and advocating passionately for causes have undoubtedly shaped my approach to building relationships in driving collaborations. A majority of my pop-undergraduate career was during the pandemic learning to navigate those “uncertain […] Read More