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Did the 80’s Ever Go Away?

Since I started my career in licensing, specifically in apparel, the 80s have almost never gone away, though we’ve had glimpses of 90s retro here and there as generations move into adulthood and are able to shop for themselves. To me it’s ironic to see articles about the 80’s coming back when I’m pretty sure they never fully left us. I look around and see spandex leggings everywhere, even though maybe I don’t see legwarmers as much. I see neon […] Read More

Blast From the Past: Retro Wave

Retro branding/marketing is back and hotter than ever, in particular, the  80’s/90’s Digital Retro Style also known as “Retro Wave” is here and thriving.  In honor of the start of the school year, the term for this style of marketing is called “nostalgia marketing.”  The goal of nostalgia marketing is to invoke a sense of familiarity, connection, and comfort. I can’t imagine a more perfect time than the pandemic to try to capture those feelings. Take a look around and […] Read More