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Daily Archive: November 20, 2020

Can Giving Back be Part of Your Brand Essence?

What do TOMS shoes, Bombas socks, Dove skin care, Trades of Hope jewelry and accessories, and Patagonia outdoor clothing have in common? They’ve built a strategy around their brand that incorporates this aspect of giving back that makes an impact. An impact that stirs emotion in their consumers.  Some actually have “buy one, give one” programs, some give a percentage of sales to a cause, some give back by providing jobs in third world countries and some even give back […] Read More