Blog

Bay Tek Games Acquires Boutique Licensing and Branding Firm Dimensional Branding Group

PULASKI, WISCONSIN, December 7, 2017 – New Acquisition is a Critical Next Step in Bay Tek’s Broad-Based Strategic Evolution to Multi-Platform Entertainment Company. Bay Tek Games (BTG) has acquired the San Francisco Bay Area based boutique licensing and branding firm Dimensional Branding Group (DBG). The acquisition is a significant step in Bay Tek’s  broad-based strategic evolution from designer and manufacturer of amusement games to a multi-platform entertainment company. DBG, which is well positioned in entertainment, interactive and digital brand channels, has […] Read More

Malibu Chooses Isaac Morris Limited for North American Apparel

SAN FRANCISCO, May 11, 2017 – Dimensional Branding Group (DBG), a San Francisco Bay Area brand extension licensing agency and The Absolut Company, global owner of the Malibu brand, are announcing today Isaac Morris Limited (IML) as official apparel licensee for the Malibu brand for North America. The apparel line is set to launch in the third quarter of this year. Elsa Rafen, global brand manager for Malibu, says, “We are thrilled to be partnering with IML to extend the Malibu […] Read More