SAN FRANCISCO, January 31, 2013 – Dimensional Branding Group (DBG), the licensing agency for Imangi Studios, announced today that Temple Run 2 has been downloaded over 50 million times on iOS, Android and Kindle devices. Reaching the milestone in 13 days breaks the previously set record for the fastest growing mobile game*. Temple Run 2 originally launched exclusively on the App Store on January 17 and quickly rose to the #1 slot in Free Apps, earning over six million downloads in less than 24 hours. Following a release on Google Play and Amazon Marketplace, the sequel continued its record-breaking success, racing to the #1 spot, respectively, in each store. Following in the footsteps of Temple Run, which has been downloaded over 170 million times, Temple Run 2 has cemented itself in mobile gaming history.
Temple Run has evolved into something so much bigger than us,” says Keith Shepherd, co-founder of Imangi. “The game has performed beyond our wildest dreams, and we are thrilled that gamers and fans have embraced Temple Run 2 in such a short period of time.”
More then just a game, Dimensional Branding has extended the Temple Run brand to include children’s sleepwear by Komar, digital comics with Ape Entertainment, and card and board games with Spin Master, among other licensing partnerships. In June 2012, Imangi and Disney Pixar launched Temple Run: Brave, a combination of the world of Disney Pixar’s animated film, “Brave,” and Temple Run. The game rushed to the #1 slot on the App Store near its release.
*In April 2012, Angry Birds Space became the fastest growing mobile game with 50 million downloads in 35 days.
About Dimensional Branding Group, LLC:
The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet among others), Temple Run, Horn, Hawken, Fight My Monster, Jenga, Skee-Ball, Chronicle Books, Urban Dictionary, Miniclip and its company owned titles (Gravity Guy, Fragger, 8 Ball Pool), Worst-Case Scenario & Bob’s Space Racers. Www.dimensionalbranding.com
About Imangi Studios
Imangi Studios was founded by husband and wife team Keith Shepherd and Natalia Luckyanova in 2008 with the goal of creating small fun games for everyone to enjoy. What started as a dream job for the couple has evolved into a successful business, with Keith and Natalia now working with a team of other talented game creators. In 2011, the studio developed the mega-hit Temple Run, which has been downloaded over 170 million times. Based in North Carolina, the self-funded, fully independent studio has also developed a number of other games including Harbor Master and Temple Run: Brave.
Sayles & Winnikoff Communications