Blog

DBG is delighted to announce a new licensing agreement with Tasty Peach and What’s Your Passion Jewelry. This agreement will turn the universe of Tasty Peach characters into stunning fine jewelry, pins, and ornaments.

Originally founded in 2007, Tasty Peach has grown through grassroots marketing across social media, maker platforms, and fan conventions nationwide. Originally launched at retail in Hot Topic, Piq, and independent comic and anime stores, their licensing program includes partnerships with AuroraFunkoGoodie Two SleevesBare Tree Media, Atomic Toybox Entertainment,  A&A Global, and Great Eastern Entertainment.

Based in Florida, What’s Your Passion Jewelry is a family team led by siblings Ari and Avital Kathein. They are both very passionate about what they do. With an extensive knowledge of the jewelry industry, they ask what can be done? How can we push the envelope? As Ari said, “if you can think of it, we will find a way to make it. The crazier the better. We look to incorporate fine details and hidden easter eggs into every design.”

Ari, the founder and president of What’s Your Passion Jewelry is a GIA Graduate Gemologist, a lifelong student of jewelry, designer, like many of us in the licensing industry, a self-proclaimed geek. The power of the geek is the foundation of What’s Your Passion. This incredibly talented team has created successful collections with the likes of  Marvel, Neopets, and Crunchyroll.

Avital, CEO and designer of WYP, is thrilled with the new partnership, “What’s exciting about this partnership with DBG and Tasty Peach is that we have a rich history within the brand to be inspired by. We aren’t just jewelers, we are hard-core geeks who spend not only our workdays creating exciting designs, but also immerse ourselves in the world of pop culture during our downtime as well. We look forward to working closely with Ryan as we bring her creations to life in the form of all the shiny things!”

Ryan Hodgson, Tasty Peach creator, couldn’t be happier to be partnering with What’s Your Passion to bring all of her jewelry ideas to life, “I have been wanting to create a jewelry line for our fans for so long. I have so many ideas!”

DBG is a brand extension agency focusing on brand licensing, strategy, and execution, bringing unique, fun properties to life with entertainment, toys, games, and a wide variety of merchandise geared to please core audiences and new fans alike.

Leave a Reply