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Partnership Focused On Sleep, Rest & Comfort Product Extensions

SAN FRANCISCO, CA, November 11, 2014 – Dimensional Branding Group (DBG), a San Francisco bay area based brand extension agency, has been named the North American licensing agency for both the Beautyrest® and SimmonsTM brands. The Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest® Hybrid, Beautyrest Black®, ComforPedic® from Beautyrest®, ComforPedic iQTM and BeautySleep®.

“Our DBG licensing initiative will highlight the intrinsic value of the nationally advertised Beautyrest brand and extend its brand awareness, sleep, rest, comfort & technology attributes into new innovative consumer products and digital extensions,” say’s Larry Seidman, CEO of DBG.  In addition, their commitment to health & wellness products will help drive licensing.”

Todd Merker, director global licensing for Simmons says,”We are excited to have DBG on board. DBG understands that it represents the best brand name in the world for sleep and sleep related products.  Future consumer products will highlight the brand benefits of sleep, rest and comfort. DBG is planning new branded Beautyrest products that reflect that point of view.”

About Simmons Bedding Company 

Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest® Hybrid, Beautyrest Black®, ComforPedic® from Beautyrest®, ComforPedic iQ™ and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep. For more information, visit www.Beautyrest.com, or follow Beautyrest on FacebookTwitterPinterest and YouTube.

About Dimensional Branding Group, LLC:  The San Francisco Bay Area based brand extension agency that focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Its clients include PlayStation, (including game titles such as God of War, Ratchet and Clank, and Little Big Planet, among others), Miniclip, Temple Run Jenga, Skee-Ball, Chronicle Books, Miniclip, Temple Run, Larry Gets Lost among others.  www.dimensionalbranding.com

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