Origin: British TV show Success: Animated show launched on Nicktoons Challenge: Nicktoons is not Nick! British humor is an issue Learning: Launch platform is key to licensing success
PlayStation
Origin: Console gaming Success: More than 85 licensing deals in place Challenge: Interactive titles are perceived to be the new thing Learning: AAA titles make a difference
Angry Birds
Origin: Mobile phone app game Success: #1 iPhone app- 1.7 billion downloads Challenge: Extend brand into established IP for promotion Learning: Trend relevance and addictive game play create enormous success
Whac-A-Mole
Origin: Well-known arcade game Success: Multiple licensees across major retailers Challenge: Defining the character in a huge, evolving environment Learning: Evaluate partners, limit offerings; commit to one model
Big Wheel
Origin: The original ride-on toy Success: Feature film option with Will Smith Challenge: Management of product at retail Learning: Licensor support and attention is critical to success
Skee-Ball
Origin: Amusement park & arcade game Success: Well-known brand, strong industry presence Challenge: Trademark protection was not properly maintained Learning: Brand matters; protecting it is worth the investment