Brand Overview:
Originally produced in 1908, Skee-Ball is recognizable, fun, and nostalgic, spanning generations effortlessly. Through the years, Skee-Ball has evolved to fit the changing landscape of our society, while maintaining its brand. Skee-Ball is deeply-rooted in American history, appearing in arcades, carnivals, and boardwalks across the country and beyond. Skee-Ball games have produced over $10 billion in arcade revenue alone since 1908.
Property Highlights:
- Classic alley-roller game is currently available in three models, including a carnival version
- “Centennial” 100-year anniversary home version introduced in 2009
- Nintendo Switch game and a popular mobile app by Ocean Media recently introduced
- Several tabletop iterations available from Buffalo Games, The Running Press and Basic Fun
- High selling Minnesota and Georgia lottery scratch-off tickets
- Online apparel and accessories store launching late summer of 2018
Brand Attributes:
- Fun: wholesome, playful, pure joy
- Social: brings people together
- Competitive: friendly, but competitive nonetheless, play against others or beat your best score
- Inclusive: across age, gender, physical & mental abilities, socioeconomic status
- Rewarding: win tickets, bragging rights, high score
- Authentic: original alley roller, real deal, the one and only
Target Market:
Fun-loving young adults and families of all ages
Categories Available:
Toys & Games, Tailgate & Outdoor, Party Goods, Stationery, Accessories, Home goods