Brand Overview:

Originally produced in 1908, Skee-Ball is recognizable, fun, and nostalgic, spanning generations effortlessly. Through the years, Skee-Ball has evolved to fit the changing landscape of our society, while maintaining its brand. Skee-Ball is deeply-rooted in American history, appearing in arcades, carnivals, and boardwalks across the country and beyond. Skee-Ball games have produced over $10 billion in arcade revenue alone since 1908.

Property Highlights:

  • Classic alley-roller game is currently available in three models, including a carnival version
  • “Centennial” 100-year anniversary home version introduced in 2009
  • Nintendo Switch game and a popular mobile app by Ocean Media recently introduced
  • Several tabletop iterations available from Buffalo Games, The Running Press and Basic Fun
  • High selling Minnesota and Georgia lottery scratch-off tickets
  • Online apparel and accessories store launching late summer of 2018

Brand Attributes:

  • Fun:                  wholesome, playful, pure joy
  • Social:               brings people together
  • Competitive:    friendly, but competitive nonetheless, play against others or beat your best score
  • Inclusive:          across age, gender, physical & mental abilities, socioeconomic status
  • Rewarding:       win tickets, bragging rights, high score
  • Authentic:         original alley roller, real deal, the one and only

Target Market:

Fun-loving young adults and families of all ages

Categories Available:

Toys & Games, Tailgate & Outdoor, Party Goods, Stationery, Accessories, Home goods