Brand Overview

Pop-A-Shot created the arcade basketball game in 1981, subsequently introducing electronic scoreboards, arcade versions, infrared scoring, steel frames… a litany of firsts. Pop-A-Shot is synonymous with arcade basketball games.

Property Highlights:

  • Hundreds of thousands of home games have been sold in recent years
  • Steel-frame Pop-A-Shots are in college and NBA arenas, at trade shows, and corporate game rooms
  • Offices regularly host March Madness Pop-A-Shot tournaments
  • One of the most popular arcade games of all time
  • On-air competitions are regularly featured on The Today Show, ESPN, and various late-night show

Brand Attributes:

  • Unserious:        Fun, jovial, tongue in cheek, playful
  • Competitive:    In it to win it, desires to be the best
  • Authentic:        The first, the original, no fakes here

Target Market:

The entire family

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