Blog

Author: DBG

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Can Giving Back be Part of Your Brand Essence?

What do TOMS shoes, Bombas socks, Dove skin care, Trades of Hope jewelry and accessories, and Patagonia outdoor clothing have in common? They’ve built a strategy around their brand that incorporates this aspect of giving back that makes an impact. An impact that stirs emotion in their consumers.  Some actually have “buy one, give one” programs, some give a percentage of sales to a cause, some give back by providing jobs in third world countries and some even give back […] Read More

Why Licensing Matters – Creating a Sense of Community & Belonging

One of the reasons I got into licensing was to gain a better understanding of the relationship between brands and people. Along the way, while I have seen plenty of trends come and go, one of the constants throughout my career has been that people buy licensed goods because it gives them a sense of belonging. I have seen this in so many areas of my own life, as well as through others: The genuine excitement displayed between fans of […] Read More

From a Fan’s Perspective – The Impact of Tasty Peach

One of the reasons we love working with Tasty Peach is the way in which they have built a meaningful fan community both online and off. The following is fan Matcha’s experience: Tasty Peach Studios came into my life at the right time. I first heard about TPS through an advertisement of the zombie alpacas on Tumblr. I became even more curious after I saw an unboxing video from Jayneewastaken on YouTube. I was in a dark place at the time and I […] Read More

Until We Meet Again – The Top Ten Larryisms

Larry Seidman’s career journey with DBG which he founded twenty years ago, ended in the spring of this very challenging year. He has begun a new chapter of his career and life. We learned a lot from him over the years and have distilled this into the following Top Ten Larryisms: Be positive. The glass is always half full. Or, leave it half full for later. Except later never comes and dinner’s over and you’ve already paid for that half full […] Read More

Bay Tek Games Acquires Boutique Licensing and Branding Firm Dimensional Branding Group

PULASKI, WISCONSIN, December 7, 2017 – New Acquisition is a Critical Next Step in Bay Tek’s Broad-Based Strategic Evolution to Multi-Platform Entertainment Company. Bay Tek Games (BTG) has acquired the San Francisco Bay Area based boutique licensing and branding firm Dimensional Branding Group (DBG). The acquisition is a significant step in Bay Tek’s  broad-based strategic evolution from designer and manufacturer of amusement games to a multi-platform entertainment company. DBG, which is well positioned in entertainment, interactive and digital brand channels, has […] Read More

Malibu Chooses Isaac Morris Limited for North American Apparel

SAN FRANCISCO, May 11, 2017 – Dimensional Branding Group (DBG), a San Francisco Bay Area brand extension licensing agency and The Absolut Company, global owner of the Malibu brand, are announcing today Isaac Morris Limited (IML) as official apparel licensee for the Malibu brand for North America. The apparel line is set to launch in the third quarter of this year. Elsa Rafen, global brand manager for Malibu, says, “We are thrilled to be partnering with IML to extend the Malibu […] Read More

Iconicfuture selects Dimensional Branding Group to expand its sales & licensing services

HAMBURG, February 13, 2016 – Iconicfuture, the leader in brand integration licensing for the digital and interactive industry, announces a new partnership with licensing agency Dimensional Branding Group (DBG). The San Francisco based company focuses on interactive and digital brand licensing extensions. It will now support the expansion of Iconicfuture’s sales and business development intiatives. The two companies will work closely together to provide outstanding digital brand integration solutions for both game developer publishers and licensors grounded in brand affinity. “I […] Read More

DBG is Proud to Now Be Representing Glu Mobile

SAN FRANCISCO, June 8, 2015 – DBG is proud to now be representing Glu Mobile (NASDAQ:GLUU) a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. KIM KARDASHIAN HOLLYWOOD: Kim Kardashian Hollywood game is a smash hit! Players rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West […] Read More

DBG Selected As Beautyrest Licensing Agency

Partnership Focused On Sleep, Rest & Comfort Product Extensions SAN FRANCISCO, CA, November 11, 2014 – Dimensional Branding Group (DBG), a San Francisco bay area based brand extension agency, has been named the North American licensing agency for both the Beautyrest® and SimmonsTM brands. The Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest® Hybrid, Beautyrest Black®, ComforPedic® from Beautyrest®, […] Read More

Imangi Studios and National Geographic Kids Partner on Temple Run Action-Adventure Book, Available Now

Now Readers Will Explore Ancient Worlds and Meet a New Temple Run Character Debuting Simultaneously in the Book and Temple Run 2 RALEIGH, N.C. AND WASHINGTON, D.C., September 9, 2014 – Imangi Studios and National Geographic Kids today announced their partnership to bring Temple Run to life through an educational action-adventure book. Applying the popularity ofTemple Run to encourage academic learning, the book introduces young readers to the natural sciences, history and archaeology through the Temple Run world. The book, Temple […] Read More